The luxurious bottle and carton for Truth or Dare ($68), the long-awaited fragrance from Madonna, were both designed by Fabien Baron, in collaboration with the superstar. According to Coty Prestige, the dichotomy of  Truth or Dare comes across in the packaging, which aims to balance purity and provocation, with the white of the bottle and logo representing truth and spirituality, and the beading detailing a certain unconventionality. The clean, modern carton is set in gold with a delicate white border, emblazoned with the Truth or Dare logo. The fragrance is described as “the merging of darkness and light, innocence and deceit—dual forces that coexist in all of us.”

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